The Hero Campaign

The HERO campaign provides an organized ongoing nation-wide attempt to reduce drunk driving and promote the use of sober designated drivers. It was launched by the Elliot family in 2000 in memory of their son, John Elliot, who died at the hands of a drunk driver. The HERO campaign cause was picked by the William Paterson University's Athletic Department and the Theta Phi Alpha Sorority.

In the Spring 2015 semester, the Hero Campaign supported the Health and Wellness Center by attending and tabling at their substance free, week night events including: College Cooking, March Madness, Movie Night, and Spa night. The Hero Campaign also supported the men’s and woman’s basketball team by attending the NJAC tournament semifinal games.  The campaign co-sponsored Battle of the Halls and the Luau Bash with Residence Life.  These weekend events provided substance-free alternatives for all William Paterson students.

In the Fall 2015 semester, the Hero Campaign attended the WPUNJ Club Fair and sponsored the Drive Sober or Get Pulled Over event. This event allowed students to drive golf carts through an obstacle course while wearing vision impairment goggles. This allowed students to feel what it would be like to drive while under the influence. Also, our Public Service Announcement concerning safe and sober driving was played during multiple the sporting matches in the fall.

In the Spring 2016 semester, the Hero Campaign sponsored the Save a Life Tour. This was our main event for the semester that included drunk driving simulators as well as a distracted driving simulator. These simulators gave students an opportunity to get behind the wheel and learn what can happen if they drink and drive.  We also attended the Club Fair and the Health and Wellness Center events, Bongo Ball and Trivia Night. For further information, please contact Lindsay Bard at 973-720-3875 or 

For further information, please contact Lindsay Bard at 973-720-3875 or Further information can also be found at and